We helped the McCann family deal with the media storm which surrounded them on their return from Portugal in September 2007. From scratch, we created a comprehensive media handling package within six hours which enabled us to handle 850 media calls in the first week. By giving journalists positive stories to report, coverage turned from hostility to the McCanns to sympathy about their ordeal. This campaign won the crisis communication category at the 2008 CIPR awards.)
Hanover, headed by MD Charles Lewington, was hired to run a UK press office two months ago (20 September 2007).
All media enquiries are now going through the family’s spokesman, Clarence Mitchell, a former BBC journalist.
Mitchell later quit his government position to lead the McCanns’ comms on a permanent basis.
Mitchell said: ‘Without the support of Hanover we simply would not have been able to cope with the level of international press interest.’ Unquote
There was a photograph of you, Dr. Gerald McCann, on the golf course, which obviously is a private place, and then the distortion of photographs of you, Dr. Kate McCann, to present, o doubt, a certain image. Often coupled with the adjectives ‘frail’ or ‘fragile’, which you’ve told us about. In terms of the effect on you, you described it and of course it will be obvious to us, but looking more broadly, the effect on the continuing investigation, which after all is your primary focus then, as it is now, are you able to quantify that for us and describe it?